One catalog. More places to sell.
Build a useful connection between your store and your website, with product details, availability and fulfilment options that agree.
Unified retail commerce
One business. Every way they shop.
Your customers move between your website, your store and your team. Connect their experience with shared products, stock and customer context on Shopify.
Connect my retail businessShopify & Shopify POSERP / CRM connectionsStores, warehouses & wholesale
A familiar face. A fuller picture.
When a shopper chooses a digital receipt and shares their details, their purchase can join the customer record. Your team has more context for the next visit.
Illustrative store experience
Harbor SupplyCustomer chose to share
Alex Morgan12 orders · Customer profile
Today’s visitCanvas Daypack + 2 Trail Bottles$198.88
Digital receiptalex@example.com
Online and in-store purchasesOne customer record
Availability depends on your plan, country, permissions and POS version. Customer recognition uses eligible Shopify Payments transactions and the shopper’s choice to share.
Inventory you can trust
Count it once.
Keep everyone in sync.
Schedule counts by location, scan barcodes or enter quantities, then review the differences. Give your warehouse and store teams a clear record of what changed.
Warehouse stock countDemo · Halifax
Trail BottleTerracotta · TB-01
Canvas DaypackMoss · CD-02
Wool Trail SocksStone · WS-03
Recorded stock26 units
Try changing a quantity. This demo does not update inventory.
- 01 · PlanChoose the location, products and counting window.
- 02 · CountScan or enter quantities in admin, or POS at Pro locations.
- 03 · ReviewApprove differences and retain the adjustment history.
POS stock counts require POS Pro at the location. Shopify stock-count requirements
Connected beyond the counter.
A connected store is more than a new register. It gives every team the right information to serve the customer and fulfil the order.
The warehouse is part of the sale.
Give stores a clearer view of stock and delivery. Connect inventory ownership, order routing and exceptions to the systems your team already uses.
Keep the customer in the picture.
Bring eligible in-store and online purchases into a shared customer record. Connect that context to service and consent-based retention.
Access that fits the role.
Manage seasonal staff, locate devices and revoke access when needed. Give each person the permissions their work requires.
Recognizable everywhere.
Keep receipts on brand, make store locations discoverable and carry customer context across visits.
Explore AI discoveryReady for trade customers, too.
Add a B2B portal with account pricing, payment terms and freight workflows alongside your retail business.
Explore B2BCan one retail business sell online, in store and wholesale?
Yes. Shopify can support those channels together, with the appropriate plan and tools for your requirements. We separate trade account access, prices and buying rules while planning shared inventory and fulfilment across the business.
Do we have to replace every system?
No. We start by mapping the store, warehouse, ERP, CRM and support tools you already use. Then we agree what should stay, where each piece of data belongs and which connections remove repeated work.
How do we expand without creating more manual work?
Design the operation alongside the new channel. Product data, stock ownership, routing, shipping, returns and account support all need a clear path. Start with the workflows that create the most repeated work today.
Inspiration and platform updates: Shopify Fall ’26 Editions. Demo screens show example products and data.
Make your next store day easier.
Tell us how you sell today. We’ll help map a practical next step for your stores and systems.