Drive Revenue

We manage paid media on Meta, Google and Amazon, SEO for non-brand searches, email and SMS automation, and shared measurement. Reports are checked against store revenue so budgets follow overall results. A channel that only appears profitable in its own report may need less budget.

Shopify Email suits simple campaigns and smaller lists. Klaviyo adds deeper segmentation, automation logic and revenue reporting by flow. It is often worth considering after a few thousand engaged profiles or when automations drive a meaningful share of revenue. We set up either and can migrate later.

The platforms can both claim the same order, so adding their reports overstates revenue. Their modeled attribution windows also affect the figures. We compare them with store revenue and overall acquisition cost. Platform reports remain useful for comparing campaigns within a channel.

The management fee should be a small part of your ad budget. If it would take too much of the budget, we recommend fixing tracking, email automation and conversion first. We will tell you when spend is too low for a managed program to produce useful learning.

Six months minimum, for the same reason as our growth work. The first four to six weeks go into measurement, and paid learning phases plus SEO both need time before results are readable. A three-month engagement ends right as the data becomes useful, which serves nobody. After the initial term it moves to rolling with 30 days notice.

You do, without exception. Ad accounts, pixels, domains, and analytics stay in your business manager with us as a user we can be removed from. Creative assets and the source files are yours. We do not run client spend through our own accounts, because that traps historical performance data with the agency and makes leaving expensive. If an agency resists this, that is the reason.

Paid search brings traffic quickly and shows which keywords and messages convert. That data helps prioritize SEO, which can lower overall acquisition cost over time. We manage them together to avoid unnecessary bidding on terms already performing well organically.

We review margins before spending. With thin margins, higher order values, repeat purchases and lower shipping costs may matter more than acquiring more customers. If paid ads cannot break even without pricing or order-value changes, we will explain that first.