Marketing measured on what you bank, not what platforms claim

Four things, run as one program: paid media on Meta, Google, and Amazon; SEO that captures non-brand demand; email and SMS lifecycle flows; and the measurement layer that reconciles all of it against store revenue. The measurement layer is the part that separates agencies. Channel execution is table stakes. Deciding budget from one blended number, and being willing to cut a channel that only looks profitable in its own dashboard, is the actual job.

Shopify Email exists and is fine for simple campaigns on a small list. You outgrow it quietly: segmentation depth, flow logic, and per-flow revenue attribution are where Klaviyo earns its fee, usually once your list clears a few thousand engaged profiles or flows drive a meaningful share of revenue. We set up either one honestly, and migrating between them later is routine work, so the first choice does not lock you in.

Because they double count. Each platform claims a conversion it contributed to, so adding them together produces revenue you never received, sometimes by a wide margin. Both also use modelled attribution windows that flatter themselves. The fix is to reconcile against a single source of truth, usually your store revenue, and manage to a blended acquisition cost. Platform numbers stay useful for relative decisions inside a channel, just not for deciding budget across channels.

Enough that a management fee is a small fraction of it. If the fee would eat a large share of your budget, you are better served by fixing measurement, lifecycle email, and conversion problems first, which is often where the return is anyway. We will tell you if you are below that line rather than take the retainer and manage a budget too small to learn from.

Six months minimum, for the same reason as our growth work. The first four to six weeks go into measurement, and paid learning phases plus SEO both need time before results are readable. A three-month engagement ends right as the data becomes useful, which serves nobody. After the initial term it moves to rolling with 30 days notice.

You do, without exception. Ad accounts, pixels, domains, and analytics stay in your business manager with us as a user we can be removed from. Creative assets and the source files are yours. We do not run client spend through our own accounts, because that traps historical performance data with the agency and makes leaving expensive. If an agency resists this, that is the reason.

Paid buys demand now and produces fast keyword and creative data; SEO compounds and lowers blended acquisition cost over time. We use paid search data to prioritize which organic terms are worth pursuing, since we already know which convert. The mistake is treating them as separate scoreboards, which leads to bidding heavily on terms you already rank first for organically and paying for clicks you would have had anyway.

Then contribution margin management matters more, not less, and the honest possibility is that some of your current spend is unprofitable at any efficiency. Thin margins mean the levers shift toward average order value, repeat purchase rate, and shipping cost rather than pure acquisition. We model the unit economics first, and if the numbers say paid cannot work at your margin until pricing or AOV changes, we will tell you that instead of spending your money to prove it.