Free tool
Ecommerce Revenue Calculator
Project your annual store revenue from three numbers, then model exactly how much more you would earn from conversion, average order value, and traffic gains. No sign-up, and nothing leaves your browser.
Your store today
Total store visits per month from all channels.
Share of sessions that place an order. Ecommerce averages 1-3%.
Average revenue per completed order.
Test possible improvements
Percentage points added through conversion improvements, speed, or a better shopping experience.
Added through bundles, upsells, and subscriptions.
Extra visits from SEO, ads, and customer marketing.
Projected extra revenue
$406,140/yr
$33,845 more per month(+57.9%)
Revenue today
$702,000
per year
Projected revenue
$1,108,140
per year
Projected monthly breakdown
- Sessions
- 57,500
- Conversion rate
- 2.2%
- Average order value
- $73
- Orders / month
- 1,265
Estimates only. Actual results depend on your catalog, traffic mix, and market.
How the calculator works
Ecommerce revenue comes down to three inputs multiplied together. This calculator uses the standard formula every growth team works from:
Revenue = Sessions x Conversion Rate x Average Order Value
Traffic, conversion rate, and average order value multiply together, so improving each can increase revenue. Adjust them in the calculator to compare possible annual results.
Traffic
More relevant visits from SEO, ads, and customer marketing.
Conversion rate
A faster storefront, clearer product pages, and a smoother checkout.
Average order value
Bundles, upsells, volume pricing, and subscriptions.
Want help turning these projections into a real plan? The traffic lever is usually the organic one: see what an ecommerce SEO agency would do with these numbers, or browse our growth services and case studies.
Ecommerce revenue calculator FAQs
- How do you calculate ecommerce revenue?
- Ecommerce revenue is calculated by multiplying monthly sessions by your conversion rate and average order value: Revenue = Sessions x Conversion Rate x Average Order Value. For example, 50,000 sessions at a 1.8% conversion rate and a $65 average order value produce roughly $58,500 in monthly revenue, or about $702,000 per year.
- What is a good ecommerce conversion rate?
- Most ecommerce stores convert between 1% and 3% of sessions into orders. Rates above 3% are strong and usually reflect a fast storefront, clear product pages, trust signals, and a streamlined checkout. The right benchmark depends on your industry, price point, and traffic mix, so compare against stores in your own category.
- How can I increase my ecommerce revenue?
- You can grow revenue by improving any of the three inputs: send more qualified traffic through SEO and paid channels, lift conversion rate with CRO and a faster storefront, or raise average order value with bundles, upsells, and subscriptions. Because the three multiply together, small gains in each compound into a large revenue increase.
- What is average order value and why does it matter?
- Average order value (AOV) is total revenue divided by number of orders. It matters because raising AOV increases revenue without needing more traffic, and it improves the return on your advertising spend. Bundles, volume discounts, free-shipping thresholds, and subscription attach are common ways to lift AOV.
- Is this ecommerce revenue calculator free?
- Yes. The calculator is completely free, runs entirely in your browser, and requires no sign-up. Enter your numbers to project revenue and model growth scenarios instantly. Nothing you enter is stored or sent anywhere.
Turn the projection into a plan
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