Case study

3x average order value, 80% less wholesale admin

Little Magpie is a premium Canadian gift and lifestyle brand with a growing network of wholesale stockists across English and French markets. Every order was placed by email. Pricing was managed in spreadsheets. Quoting took 45 minutes per request. The team was told a proper B2B portal would require expensive third-party apps or an entirely separate platform. A different approach proved otherwise: a fully native Shopify B2B implementation with bilingual commerce, self-serve ordering, and no middleware costs.

Third-party apps required

100%

Stockists onboarded via portal

Average order value vs. prior

80%

Reduction in wholesale admin time

Products rewritten for search

Merchant feeds live across Facebook, Instagram, Google and Microsoft

Duplicate conversion trackers found and removed

Gel pen product page with seven box colour options as buttons, Retro selected, above quantity and Add to cart

Shop by Category section with a row of black gel pens linking through to the Gel and Writing Pens collection

The Challenge

Little Magpie had outgrown its ad hoc wholesale process but faced a common barrier: every agency quote included third-party apps adding $600 to $1,200 per month in recurring costs, with data fragmentation built in. Custom pricing lived in spreadsheets outside Shopify. Bilingual requirements were handled by duplicating product listings. There was no stockist login, no order history, and no visibility into account health.

The business needed stockists to be able to order themselves, with their own pricing and their language, without the team touching every transaction.

The Solution

We delivered a fully native Shopify B2B build designed around the realities of bilingual wholesale: company-level pricing, a single translated catalogue, self-serve ordering, and automation that keeps the team out of routine transactions.

Hand writing in a spiral notebook with a mint gel pen, pastel pens and their box on a wooden desk

Native Shopify B2B company and pricing configuration

Shopify's native B2B company objects were configured to assign each stockist to a company account with custom price lists, payment terms (Net 30 and Net 60), and minimum order thresholds. Each stockist logs in to see their own pricing and order history.

Little Magpie wholesale resources offering retailer enquiries, catalog download and ordering through Faire

Bilingual storefront via Shopify Markets

Shopify Markets delivered a fully bilingual buyer experience from a single product catalogue. Product titles, descriptions, and checkout copy serve in English or French based on account locale. No duplicate listings. No translation plugins. The admin stays clean and the buyer experience is seamless in both languages.

All Products grid with the Wholesale nav link and English language switcher in the header, 35 products listed

Wholesale checkout and Net terms automation

Draft order workflows and automated invoicing handle Net 30 and Net 60 terms without manual intervention. Stockists place orders, receive confirmation, and access invoices. The team only touches an order when an exception requires it.

Stockist onboarding and account management

A structured onboarding flow handles the full new stockist journey: application form, approval workflow, company account creation, and portal access. Onboarding time dropped from three days to under two hours.

Reorder automation and admin reporting

Shopify dashboards track stockist purchase frequency, average order value, and dormant accounts. Automated reorder reminders trigger based on purchase inactivity thresholds, prompting reorders before stock runs out at the stockist level.

The Results

Every stockist now orders through the portal in their preferred language with their own pricing, without a single email to the Little Magpie team. The $800/month in third-party app costs competing proposals had included was eliminated. Manual quoting time dropped to zero. The bilingual storefront runs from one product catalogue with no duplication and no synchronization errors.

Little Magpie