Case study

Give every paid visit a better chance to become an order.

Little Magpie needed its Shopify store and advertising to work towards the same sale. A joint review connected the products being promoted with what customers could actually buy, then set priorities for product visibility, reviews and capturing interest when stock was unavailable.

Gel pen product page with seven box colour options as buttons, Retro selected, above quantity and Add to cart

Shop by Category section with a row of black gel pens linking through to the Gel and Writing Pens collection

The Challenge

More traffic is not useful if the promoted product is unavailable in the shopper's market. The review found a mismatch between advertised products and Canadian availability, alongside a catalogue where some low-value items were difficult to justify promoting broadly.

Customers were reaching the homepage but not always finding a clear route to a purchase. When a favourite product was sold out, the business also had no useful signal of who wanted it or how much demand it was missing.

The Solution

The review put product economics and buying obstacles ahead of wider ad spend. We agreed a focused plan to promote a stronger product selection, bring products forward in the store and give interested shoppers a useful next step.

Hand writing in a spiral notebook with a mint gel pen, pastel pens and their box on a wooden desk

Focus spend where an order can make sense

The merchant approved a narrower advertising focus on higher-value products. Availability in the target market was part of that decision, so campaign planning considered both the value of an order and whether the customer could place it.

Little Magpie wholesale resources offering retailer enquiries, catalog download and ordering through Faire

Bring the products closer to the first visit

The homepage plan moved products ahead of supporting FAQs. That gives shoppers arriving from an ad a more direct route to explore what is available, while keeping helpful answers further down the page.

All Products grid with the Wholesale nav link and English language switcher in the header, 35 products listed

Keep a sold-out product from becoming a dead end

An email notification option was chosen for unavailable products. The proposed flow would let customers register interest without paying, giving the business a demand signal and a way to reconnect when the product returned.

Make customer feedback part of the next sale

Product reviews and automatic requests after delivery were included in the agreed work. The purpose was to bring customer experience into the product decision and avoid making each review request a manual task.

Let the setup grow with the catalogue

The merchant wanted new products to follow the same availability and notification rules without repeated setup. That requirement shaped the plan for future catalogue updates and the proposed expansion to Meta advertising.

The Results

The review gave Little Magpie a commercially focused set of priorities: promote a stronger product selection, make available products easier to find and capture interest that would otherwise disappear. The agreed work connects marketing decisions to the shopping experience, with performance to be measured as the changes are implemented.

Little Magpie