Case study

Turn a favourite coffee into a repeat order.

Freddybean Roasters needed a way to bring the appeal of its specialty coffee beyond local cafes and wholesale accounts. The Shopify store brings consumer subscriptions and wholesale ordering together, with clear buying choices and fulfilment that fits fresh-roasted coffee.

Whisky Barrel product page with roast level and caffeine strength sliders, taste note chips and 340g size options

Freddybean Roasters Whisky Barrel bag in matte black, label with whole bean and ground tick boxes and 340 g

Bundle Packs promo art with five bags fanned across a wooden table, Whisky Barrel in front, loose beans scattered

The Challenge

Winning the first coffee order is only part of the opportunity. Customers need a simple way to choose their grind, get the right amount at the right time and change a delivery when their routine changes. Shipping costs also have to make sense for the order.

Cafe and restaurant buyers have a different routine from customers ordering for home. Freddybean needed to serve both without creating disconnected inventory and fulfilment work for the team.

The Solution

We built the buying experience around the next order as well as the first, connecting subscriptions and wholesale accounts to the same operation.

Best Sellers collection page under a free shipping banner, with availability and price filters and four bag tiles

Give customers a reason to keep coming back

Subscriptions let customers choose a delivery rhythm and grind that fit their routine. They can skip a shipment, swap products or adjust quantities themselves, making repeat buying flexible rather than another support request.

Freddy Bean recurring coffee delivery options with subscription frequency and purchase controls

Make reordering work for wholesale buyers too

Wholesale accounts get buying terms, volume pricing and reordering suited to cafes and restaurants. Consumer and wholesale orders share inventory and fulfilment systems, keeping the channels connected for the team.

Product grid of coffee bag tiles, each with From $9.99 CAD pricing and a Buy now button under the name

Make delivery fit the order

Shipping rules account for the way coffee quantities cross carrier weight bands. Rate calculation and carrier routing help the business handle different basket sizes without treating every shipment as the same order.

Stay useful between shipments

Brew guides, coffee origins and post-purchase emails give customers more from what they bought. Referral and loyalty flows provide natural ways to recommend the brand and return for another order.

The Results

Freddybean has a direct route to repeat business across home subscriptions and wholesale accounts. Customers can manage how they buy, while the team handles those orders through connected inventory and fulfilment. The store supports a lasting customer relationship beyond the first bag of coffee.

Freddy Bean