Google Search clicks
+57%
709 additional clicks
- Apr-Jun 2025
- 1,241
- Apr-Jun 2026
- 1,950
WaterlessToilets
Help buyers choose with confidence.
Clearer product information and an easier way to keep the right range online for a specialist retailer. Google Search clicks grew 57% in Q2 2026 compared with the same quarter a year earlier.
The results
57% more clicks through to the store.
Specialist e-commerce storefront
Apr-Jun 2026 vs Apr-Jun 2025
Search impressions
+102%
78,478 additional search impressions
- Apr-Jun 2025
- 76,767
- Apr-Jun 2026
- 155,245
Keeping the right products available across connected storefronts is part of our store integrations work.
Source and measurement notes
Source: Google Search Console, accessed through Ahrefs. Google web search, all countries and devices. Both periods contain 91 days. Impressions measure appearances in search results, not visits or revenue. The figures report observed performance and do not establish which individual changes caused it.
The Challenge
A specialist purchase comes with important questions: what is included, which accessories are needed and whether the right product is available. Missing products and inconsistent information could interrupt the buying journey.
Behind the store, one catalog served several businesses. The team needed a reliable way to select this store’s range while keeping its product presentation relevant to its own customers.
The Solution
The work centered on helping buyers understand the purchase and helping the team keep the right products online. Product information, publishing and campaign planning were considered together, so customer interest had a clearer destination.
Make the purchase clear
Product packages were updated to explain what came with the purchase. The specialist store kept its own descriptions and imagery, helping customers understand the product without information carried over from a different brand.
Give interest a relevant destination
Campaign planning focused on the product’s use in real life and a direct path to the specialist collection. The goal was to help interested shoppers explore a relevant range without being diverted into unrelated products.
Keep the right range online
We added a dedicated publishing choice to the shared product workflow. Staff could select products for this storefront in the same place they managed the wider catalog, reducing reliance on a separate import process.
WaterlessToilets
Client name and brand imagery changed for confidentiality.
More projects
