Case study

Planning a move from Framer to native Shopify

Smokin Jon's BBQ is preparing to move from a Framer headless storefront to native Shopify. The planned scope covers the storefront, redirects, analytics and the foundations for seasonal marketing.

Shop page grid of sauce bottles, spice jars and jerky pouches with in-stock and price filters in the sidebar

About page pairing the founders in branded hoodies on autumn steps with a tilted shot of outdoor cooking

Smokin Jon's home page with the Karolina Honey bottle filling the hero above a flat rate shipping bar

The Challenge

Smokin Jon's BBQ is a New Brunswick brand selling artisan sauces, rubs and gift boxes. Its existing store uses a Framer front end with Shopify, and the planned migration will bring the storefront into native Shopify.

The scope needs to account for the buying experience, product and customer records, existing URLs and purchase measurement together. Those foundations will also support future merchandising and seasonal campaigns.

The Solution

The migration is planned. Preparation focuses on the store structure and the checks needed before a switch, with marketing work considered alongside the rebuild.

Smokey Maple sauce product page with ingredients, quantity stepper and Add to cart beside Buy with Shop

A native Shopify storefront

The planned rebuild will move the buying experience from the Framer front end into a Shopify theme. Products, navigation and the brand's presentation form part of that migration scope.

Smokin Jon’s bundle builder with a selected sauce, bundle progress and updated order total

URLs and measurement

Redirect mapping and analytics validation are part of the plan so existing links and purchase tracking can be checked during the move. Launch checks should cover browsing, checkout and a test order.

Retail shelf display with a Find Smokin Jon's Near You chalkboard sign, sauce bottle, spice jar and jerky pouch

Merchandising and marketing preparation

The wider scope considers bundles, subscriptions, email recovery, search content and shopping feeds. These are planned workstreams to sequence around the migration and seasonal trading needs.

The Results

The project is in migration planning, with the storefront, redirects and measurement included in the proposed scope. Launch and commercial performance will be assessed after the move.

Smokin Jon's