Reported Google Ads ROAS
7×
April 2026 account review
CabinVolt
7× reported Google Ads ROAS.
An off-grid retailer connecting marketing, its Shopify store and customer follow-up. The April 2026 account review reported roughly 7× Google Ads ROAS, with Canadian Google Search clicks up 21% in Q2 year over year.
The results
7× reported return on Google Ads spend.
Paid media, net sales and Canadian storefront search
ROAS: April 2026 review · Net sales: 2026 year to date and Q3 2026 · Search: Q2 2026 vs Q2 2025
Net sales, 2026 year to date
$11.02M
Up 37.75% on the same period of 2025
Net sales, Q3 2026
$4.30M
Up 30.34% year over year and 5.71% on Q2
Google Search clicks
+21%
Q2 2026 vs Q2 2025
7,012 additional clicks
- Apr-Jun 2025
- 33,296
- Apr-Jun 2026
- 40,308
Search impressions
+28%
Q2 2026 vs Q2 2025
614,386 additional search impressions
- Apr-Jun 2025
- 2,204,087
- Apr-Jun 2026
- 2,818,473
Connecting campaign decisions with the orders behind them is part of our paid media work.
Source and measurement notes
Source: April 2026 account review; Shopify net sales, reported October 2026; Google Search Console, accessed through Ahrefs. The April 2, 2026 account review reported approximately 7× Google Ads ROAS, up from about 5.5× in the comparison discussed. ROAS measures attributed conversion value per unit of ad spend, not profit; the exact reporting dates were not recorded. Search figures compare April-June 2026 with April-June 2025: web search, all countries and devices, 91 days in each period. Clicks are not customers or orders. Net sales are Shopify's net sales figure (after discounts and returns), shown in the currency as reported: $11.02M for 2026 year to date, up 37.75% on the same period of 2025, and $4.30M for Q3 (July to September 2026), up 30.34% on Q3 2025 and 5.71% on Q2 2026. The 2025 and Q2 values in the chart are derived from those growth rates. These results reflect observed account performance alongside the work of the client and its partners, rather than a controlled measure of any one change.
The Challenge
More orders only help if the business can serve them. This off-grid retailer needed its ads, online store and customer team working toward the same sale, with product availability the team could trust.
A large catalog brought very different order values and margins. Marketing decisions needed to consider what each order returned, while store improvements had to fit the existing retail and support operation.
The Solution
We connected the work around the sale: a modernized Shopify store, clearer stock controls, customer follow-up and campaign measurement. The aim was to support growth from the first click through the next customer conversation.
Measure the sale. Make the spend count.
Enhanced conversions and customer audiences supported campaign measurement. The April 2026 account review recorded roughly 7× Google Ads ROAS, up from around 5.5× in the comparison discussed. Reviews also considered margins, fulfilment costs and repeat buying when deciding where to grow.
Keep customer interest moving
Shopify checkout activity flowed into HubSpot sales and support workflows, giving the team a clearer place to follow up. Customer audiences also fed paid media, connecting existing relationships with the next campaign.
Sell what you can fulfil
Stock controls kept unavailable products out of online checkout while preserving them for local store workflows. The team could manage availability without removing the product from the business. Alongside this work, Canadian Google Search clicks grew 21% year over year in Q2 2026.
CabinVolt
Client name and brand imagery changed for confidentiality.
Category
- Paid media
- Shopify store upgrades
- Store integrations
- Customer workflows
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