Email and SMS that bring customers back

Shopify Email is affordable and suits straightforward campaigns on a smaller list. Klaviyo adds deeper segmentation, complex automation, revenue reporting by flow and predictive features. It is often worthwhile when automations drive a meaningful share of sales. We implement either and can migrate later.

Usually welcome, cart abandonment, browse abandonment, post-purchase and winback, in that order of revenue contribution. Welcome reaches interested people just after they opt in. For consumables, replenishment timed to buying patterns can outperform everything except welcome. We build these before adding campaign complexity.

Offer a useful reason to subscribe and ask at the right time, through a relevant popup or post-purchase opt-in. Never buy lists. Focus on people who consent and engage, since rapid list growth without engagement can hurt delivery.

Correct authentication, a gradually warmed sending domain, useful segments and a policy for removing inactive addresses. High send counts can hide poor inbox delivery. Sending less to more engaged groups often improves both delivery and revenue per email.

For the right moments, yes: back-in-stock, delivery updates, and high-intent cart recovery perform well because texts get read. As a broadcast channel it burns out fast and carries real compliance obligations around consent and quiet hours. We add SMS after email flows are earning, scoped to the messages where immediacy genuinely matters.

Use conservative attribution windows, compare against holdouts where volume allows, and watch revenue per recipient rather than open rates, which inflated further after privacy changes made opens unreliable. The uncomfortable test is switching a flow off briefly: if revenue does not move, the flow was claiming orders, not creating them. We report on numbers that survive that test.