Squarespace to Shopify migration services

We move DTC brands off Squarespace onto Shopify when the store stops being a page on a website and becomes the business, with the catalog, the domain, and the rankings intact.

30 minutes. No pitch. Just clarity on what is possible.

Typical timeline
3 to 8 weeks
What gets migrated
Products, variants, customers, orders, content pages, domain
Downtime
Zero downtime, Squarespace stays live until cutover
SEO impact
301 redirect map from /shop/p/ URLs preserves rankings
Target buyer
DTC brands outgrowing Squarespace Commerce

Why brands move from Squarespace to Shopify.

The commerce layer ran out of road

Squarespace is a superb website builder with a store attached. Checkout customization, shipping rules, app ecosystem, and B2B are where growing stores hit the wall, and no template fixes those.

Shopify is commerce-first: the checkout, the app ecosystem, and the shipping logic grow with the store.

Product data is trapped in a page builder

Feeds for Google Shopping, marketplaces, and AI surfaces run on structured product data. A catalog managed as web pages fights you for every attribute, and the gaps show up as invisible products.

Shopify's catalog is structured data first, which is what every channel beyond your own site actually consumes.

Growth tooling arrives as workarounds

Subscriptions, wholesale, bundles, loyalty: on Squarespace each is a workaround or an embed. Every workaround is one more thing that breaks quietly during a season peak.

On Shopify these are native or first-class apps, installed rather than improvised.

What we migrate.

Eight data sets move from Squarespace to Shopify, each handled and validated.

Products and variants

The Squarespace product CSV moves SKUs, variants, prices, and stock levels, and we validate counts against the source store.

Product images

Squarespace's product export excludes every image, so we pull images from the live store directly and reattach them to the right products and variants in Shopify.

Customers

Contact exports bring customer records across. Squarespace cannot export account passwords, so Shopify invites customers to reactivate securely on first login.

Order history

Squarespace exports orders to CSV with totals, statuses, and addresses, and we import them so reporting and customer history survive the move.

Content pages and blog

Pages and posts are rebuilt in Shopify with their URLs tracked, because Squarespace's XML export covers only part of a site and is built for WordPress rather than Shopify.

Your domain

The domain transfers or repoints to Shopify, including the unlock-and-authorization dance, with special care for domains inherited from Google Domains and any email forwarding attached to them.

SEO metadata and 301 redirects

Squarespace's /shop/p/ product URLs map to Shopify's /products/ structure with a complete 301 redirect plan, built around the real limits of Shopify's redirect tooling.

Gift cards and subscriptions

Neither survives a platform move automatically. Outstanding gift cards are re-issued in Shopify, and subscriptions are rebuilt on a Shopify subscription app with customers migrated deliberately.

Our Squarespace to Shopify migration process.

Five steps, each with a named deliverable, run over 3 to 8 weeks.

  1. Step 1

    Audit

    We inventory the Squarespace store: catalog shape, what the export covers and what it will not, gift card and subscription liabilities, and the URLs that carry your rankings.

    Deliverable: migration audit and data mapping doc

  2. Step 2

    Plan

    We define scope, the redirect strategy from /shop/p/ URLs, the image recovery plan, and the domain transfer sequence. You approve before build.

    Deliverable: scope and 301 redirect map

  3. Step 3

    Build

    The Shopify theme is built to your brand while Squarespace keeps selling. Apps replace workarounds one for one.

    Deliverable: staging store

  4. Step 4

    Migrate

    Products, images recovered from the live store, customers, and order history move and are validated against Squarespace counts.

    Deliverable: validated data import

  5. Step 5

    Launch

    Redirects go live, the domain moves, and traffic is monitored. Squarespace stays up until cutover is confirmed, then winds down.

    Deliverable: go-live and redirect verification

free_resourceThis whole process, as a one-page checklist you can run yourself.

Get the migration checklist

Tooling and partners.

For Squarespace we combine the native product, order, and contact CSV exports with direct image recovery from the live store, since the product export ships without images. Matrixify handles bulk imports on the Shopify side. The storefront rebuilds on Dawn or Horizon, subscriptions land on a dedicated subscription app, and the redirect map is engineered around Shopify's redirect tooling rather than assumed onto it.

This migration pairs with our Shopify development, Shopify Plus, Shopify and HubSpot integration, and managed Shopify support.

Selected work.

Replatforms delivered for e-commerce brands moving to Shopify.

Frequently asked questions.

How long does a Squarespace to Shopify migration take?

A Squarespace to Shopify migration takes 3 to 8 weeks. A focused catalog with a straightforward theme lands at the short end; subscriptions, large blogs, and complex redirects extend it. Your Squarespace store keeps selling the whole time, and cutover is a controlled switch rather than a rebuild in the dark. Book an assessment and we will give you a fixed timeline.

What transfers from Squarespace to Shopify, and what does not?

Products with variants and inventory, customer contact records, order history, and your content all move. What does not transfer automatically: product images, which Squarespace excludes from its export, account passwords, which no platform exports, product reviews, which Shopify states cannot be migrated from Squarespace, and gift cards and subscriptions, which must be re-issued and rebuilt. We plan each of those explicitly rather than discovering them at cutover.

Do product images transfer from Squarespace to Shopify?

Not through the export, and this is the step that catches people. Squarespace's product CSV excludes featured images, variant images, and alt text entirely. We recover images from the live store directly and reattach them to the right products and variants in Shopify, with alt text rebuilt for accessibility and search. Budget for this step in any quote you compare, because a migration priced without it is not the same job.

Will I lose my Google rankings moving from Squarespace to Shopify?

Not if redirects are engineered properly. Squarespace uses /shop/p/ product URLs while Shopify uses /products/, so every URL changes and each needs a 301 redirect to its exact successor. We build the full map and verify it after launch. It matters that Shopify's built-in redirects only fire on URLs that would otherwise 404 and cannot cover certain reserved paths, so the map has to be designed around the tool's real behavior rather than assumed onto it.

Can I move my domain from Squarespace to Shopify?

Yes, either by transferring the registration to Shopify or keeping it registered where it is and pointing DNS at Shopify. Transfers involve unlocking the domain and an authorization code, and timing matters so email keeps flowing. Domains inherited from Google Domains live inside Squarespace's registrar now and follow the same process, and any email forwarding attached to the domain needs a new home before the switch. We sequence it so nothing bounces.

Does my customer order history move to Shopify?

Yes. Squarespace exports orders to CSV, including totals, statuses, and billing and shipping addresses, and we import that history into Shopify attached to the right customer records. Reporting, lifetime value, and support lookups survive the move. What Squarespace cannot export is customer passwords, so returning customers securely reset on first login with their history already waiting.

What happens to my Squarespace subscriptions and gift cards?

They do not survive a platform change automatically, so both are planned migrations. Outstanding gift card balances are re-issued as Shopify gift cards so no customer loses value. Subscriptions are rebuilt on a Shopify subscription app, and subscribers are migrated with their billing handled deliberately, communicated clearly, and timed so nobody is double-charged or silently cancelled. This is the part of the project we sequence most carefully.

Is Shopify better than Squarespace for ecommerce?

For a store that is now the business, usually yes; for a website with a few products attached, often no. Squarespace remains excellent at what it is: a beautiful site builder with commerce included. The move makes sense when checkout flexibility, shipping logic, apps, subscriptions, or channel feeds have become the constraint. If your store has not hit those walls, we will say so and save you the project.

Request a migration assessment.

30 minutes. No pitch. Just clarity on what is possible.

Squarespace to Shopify migrations, scoped and quoted before any work starts.

You talk to the people doing the work. Not a sales layer.

Talk to us about migrating