ecommerce_seo_audit
An ecommerce SEO audit that ends in a fix order, not a PDF graveyard
Technical, template, and content review across the pages that earn your revenue, delivered as a ranked fix order with the reasoning shown. Written so your own developer could act on it, thorough enough that you may want ours to.
- Crawl and indexation healthincluded
- Collection and product template reviewincluded
- Duplicate, variant, and facet analysisincluded
- Speed on revenue templatesincluded
+2 more deliverables below
symptoms
The problem
“We paid for an SEO audit and got a hundred-page PDF.”
Tool exports dressed as insight: every finding equal weight, no order, no reasoning. Six months later nobody has actioned page nine, because nobody could tell what mattered.
“Our traffic slid and we do not know which problem is the cause.”
Indexing, templates, speed, and content problems all present as the same slow bleed. Fixing them in the wrong order spends a quarter improving things that were not the constraint.
“The generic audit did not understand an ecommerce catalog.”
A thousand product pages, faceted filters, and variant URLs are not a ten-page brochure site. Audits that ignore catalog mechanics miss where ecommerce rankings are actually decided.
deliverables
What the ecommerce SEO audit covers
Six lenses on the pages that earn revenue, one ranked fix order.
Crawl and indexation health
Whether the pages that should rank are even eligible to: indexing, canonicals, sitemaps that match reality, and crawl attention going to money pages instead of filter noise.
Collection and product template review
The templates that generate every category and product page, reviewed against what ranking pages in your category actually do.
Duplicate, variant, and facet analysis
Where the catalog competes with itself: variant URLs, tag pages, and filter combinations that split strength or waste crawl attention.
Speed on revenue templates
Field data on collection and product templates, since that is where rankings and conversion both live. Lab scores on the homepage flatter every store.
Content and demand gap map
The searches your buyers make that no page of yours answers, mapped against difficulty and your current authority so the list starts where you can actually win.
The ranked fix order
Findings in plain language, ordered by expected revenue impact, with the reasoning shown. Written to be actioned by any competent developer, including yours.
not_sure_you_need_the_deep_version
Start free if you are not sure
The free store audit reviews conversion, speed, tracking, and the app stack alongside an SEO foundation check, and it is enough to tell you whether the deep SEO audit is worth scoping. One store came to it with analytics not firing and a sitemap search engines could not read at all; the findings became the plan.
Start with the free store audit- Conversion lift after acting on those findings
- 7xConversion lift after acting on those findings
- Q4 online revenue versus prior year
- +220%Q4 online revenue versus prior year
- Legacy URL redirect coverage
- 100%Legacy URL redirect coverage
- Days from kickoff to live
- 42Days from kickoff to live
connected_systems
Systems we connect for this
proof
Ecommerce SEO Audit case studies
7xconversion liftthe artisan BBQ brand
Moved off a headless Framer build onto native Shopify in 42 days, ahead of the Christmas season.
Read the case study
90days, two scopesPet Nutrition Manufacturer
A centralized HubSpot help desk and a D2C organic foundation delivered as two scopes in 90 days.
Read the case study
questions
Ecommerce SEO Audit FAQs
What is an ecommerce SEO audit?
A structured review of everything that decides whether an online store ranks: crawl and indexation health, the collection and product templates that generate most of the site, duplicate and variant handling, speed on the templates that carry revenue, structured data, and the gap between what buyers search and what the store answers. The output that matters is not the findings, it is the order: which fix moves revenue first.
How is this different from your free store audit?
The free store audit reviews the whole store, conversion, speed, tracking, apps, with an SEO foundation check as one of its five lenses. The ecommerce SEO audit goes all the way down on that one lens: template-level review, catalog mechanics, demand mapping, and a fix order deep enough to run a quarter of work from. If you are not sure which you need, start free; it will tell you.
How much does an ecommerce SEO audit cost?
It scopes with the store: catalog size, how many templates the theme runs, how many markets and languages, and whether the demand mapping covers one category or a full catalog. We quote it fixed against a written scope, and the audit stands alone: it does not obligate you to hire us for the fixes, and it is written so you do not have to.
What do you need access to?
Read-only: a collaborator account on the store, plus view access to Google Search Console and analytics so findings rest on your real queries and traffic rather than tool estimates. Read-only means we can see configuration and cannot change anything, and you revoke it from your admin in one click whenever you choose.
What happens after the audit?
Three honest outcomes. Your own team works the fix order, which the write-up is built for. We quote the work, fixed, against the scope the audit defined. Or the audit finds the platform itself is the constraint, and the conversation becomes a replatform one instead, which has happened and which we will say plainly when it is true.
Do you audit stores that are not on Shopify?
Yes. Catalog mechanics, crawl behavior, and template structure are platform truths before they are Shopify truths, and the audit reads whatever the store runs. It is also how stores mid-decision learn whether their SEO problem travels with them to a new platform or stays behind with the old one.
next_step
Get the fix order for your store
Real queries, real templates, a ranked list with the reasoning shown. Yours to act on with any team, including your own.