Reach shoppers now. Move platforms when it makes sense.

When product advertising and local discovery underperform, a retailer loses opportunities both online and in store. Endeavours & ThinkPlay needed attention on its Google presence, Merchant Center and campaigns while continuing to run its Lightspeed retail operation.

A platform move could not come at the expense of a working business. Previous upgrades had caused disruption, so the priorities were phased: improve marketing on the current store, understand the daily operation, then plan the move to Shopify.

We started with the opportunity already in front of the business: help shoppers find its products and give the team a clearer view of the purchases advertising generates. Migration planning followed its own timeline.

Google Search, Shopping and Performance Max campaigns were reviewed against what customers were looking for. Relevant ads and keywords were applied, with bidding, campaign assets and enhanced conversion settings addressed as part of the account work.

A product-feed review identified missing image and product information that could limit visibility. Google and Amazon were active channels; Microsoft and Meta expansion was being prepared. The priority was to improve the catalogue before distributing it more widely.

Local discovery and online Shopping campaigns were reviewed separately. Direction clicks stayed distinct from recorded purchases, giving the team a more useful basis for judging store interest and sales activity.

The Shopify plan covers both the Lightspeed Retail R-Series POS and eCom C-Series store. The move was deferred while marketing continued, allowing the transition to be considered around the team's operations and trading calendar.

The business has active Google advertising, updated purchase measurement and a clear set of product-feed improvements while its existing retail platform stays in place. That creates a practical route to pursue sales opportunities now and prepare for Shopify at a pace the business can support.