From a local search to a night worth booking.

Birthdays, team outings and nights with friends start with someone looking for a good idea. Unplugged already benefited from word of mouth and wanted a more deliberate way to reach those nearby customers and follow up on their interest.

Separate Google profiles for the cafe and escape rooms created confusion around the brands and reviews. Enquiry forms also needed attention, and the business needed to see which calls and messages its marketing generated.

The agreed plan followed the booking journey: be easy to find, make the experience clear, help people enquire and track the response. Each piece had a practical role in attracting local business.

Form improvements and call tracking were proposed together. The aim was to help an interested customer make contact, give the team information for follow-up and show which enquiries came from marketing.

The Google Business Profile review would clarify how the cafe and escape rooms appear in local search. The team would investigate the right treatment for the separate profiles and reviews before making changes.

Local search and advertising were planned around the cafe, escape rooms and group events. Targeting would connect the reason for the search with the right experience, supported by enquiry measurement.

The engagement established a focused plan for attracting local bookings: clearer discovery, easier enquiries and visibility into the response. It connected marketing activity to the customer actions that matter to a venue, with delivery and performance to be assessed after implementation.